What Is an “Influencer”? And Some of My Favorites

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There are so many bloggers and influencers out there. Some have millions of followers and some have much, much less. No matter, each one has a message they’re  sending to their following. That message is so important because of how influential social media is. People don’t like the term “influencer” but that is exactly what they are. 

Of course everyone has an influence on people, but influencers are on a much larger scale. 

“What is an influencer?”,you may ask. 

An influencer is a person who gains authenticity and trust through social media to promote brands, in turn, making a commission from sales. Brands will send their products to the influencer to try out and possibly promote to their following. 

This trade-off has occasional issues. Influencers are often accused of promoting bad products for the profit or even hiding the fact they’re promoting a brand. Influencers have gotten better about acknowledging Ads. 

If you don’t think you follow an influencer, you’re probably wrong. Influencers aren’t solely in the fashion business. There are influencers in every aspect of life. (Health and Fitness, fashion, makeup, sports, music, interior design, organizing, and probably anything else you can think of) 

Since there are so many, you have the ability to decide who to see scroll across your screen. Here’s a list of 5 influencers I admire and why. 

SIVAN AYLA RICHARDS- she promotes the BEST products and companies 

I like her style (clothes accessories home)

Baby Capri is the cutest!

She’s honest 

Big on skincare 

She’s opinionated 

Insta- @Sivanayla 

Blog- https://www.sivanayla.com

KELSEY PATTERSON- she’s local

Shares cute clothes 

Works really hard on her instagram 

Cute momma-to-be 

Also works in real estate 

Insta- @kelseynpatterson

LAURA GODFREY- she’s so positive

Shares sales on clothes shoes and accessories 

She’s witty and entertaining 

I don’t skip through her insta story 

Insta- @laurangodfrey

DESI PERKINS- she’s a makeup goddess 

She’s Latina!!

She’s genuine and funny 

Shares her life (not only the glamorous side) 

Big on skincare 

Insta- @Desiperkins

YouTube- https://www.youtube.com/user/DesireePerkinsMakeup

KENNEDY FRAZER- full time college student and also running a successful instagram account 

Shares workouts, makeup, clothes, accessories, and more 

She’s newer and fresh

Insta- @Kennedyfrazer

   

 

 

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