Why I Love Lushra and Their Branding

Understanding an organization’s publics is the first step in design. Doing prior research creates a frame of reference for the audience to better understand the publication’s purpose.

I’m someone who’s interested in party planning, and I love the company Lushra. Lushra strives to take your party to the next level and make it “insta-worthy”. With Lushra, you have the ability to hire their team to come and set up your event, or you can purchase their products to do it yourself.

On the Lushra website, you can buy their balloons and tableware. They even sell their products in color coordinated bundles to make shopping easy for customers.

Lushra’s branding is aesthetically pleasing, colorful and over the top. This makes sense because if you are wanting to plan an over-the-top party, they are the people you go to. The company mostly targets young women and DIY’ers.

From their social media pages, many of the large scale event they do are weddings, wedding showers, baby showers, launch parties, and of course birthday parties. What separates Lushra from other party planners or just your typical Pinterest DIY is consistent branding and attention to detail. Lushra’s arrangements are larger-than-life and will not disappoint when it comes to an Instagram-worthy party.

Not only are Lushra’s parties beautiful and extravagant, but it is easy to see how much the team loves what they do. To see some of Lushra’s events and to get some tips on event planning, check out the party blog on their website.

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