Communications strategy: Lushra

Lushra’s key message is that they want to make your event fun, extravagant, and Instagram worthy.

In order to communicate this message, I would emphasize visuals on the publications in order to represent the work Lushra does. As far as type goes, using fonts that are clean but also fun is important. Lushra’s events are full of color, but they don’t make a space look cluttered. This should be the same for publications.

Their logo is a great example of this. It is clean and uses a bright pink, but the font is bold and dramatic. I believe it is representative of their brand. Lushra’s publications should always sent a positive, fun message to its publics.

From researching Lushra’s competition in the party industry, I think it would be beneficial to highlight how they will come to you. A lot of local party companies sell products in order for customers to do it themselves. With Lushra, they will bring they party to you and set it up. Recently, they even purchased a customized Lushra truck (it’s pink and beautiful) to deliver their arrangements in.

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