Designing A Stationery Package

After researching and learning more about Lushra’s brand, I designed a business card, envelope, and letterhead for the brand.

It was important to me that the colors, font, and language on the publications were representative of the brand’s voice. Lushra is meant to be a company that focuses on creating beautiful and memorable events. I tried to keep this in mind when I created the stationery package.

Color was probably the most important aspect of these designs. On their website and logo, Lushra sticks to a specific shade of pink. It was important that the color was consistent on all parts of the package. Another important aspect of these designs were the fonts. I wanted the fonts to be clean, modern, and easy to read.

Overall, the most important thing to do when designing a stationery package for an organization is to know the organization well. Know their mission, their website, and also previous publications so that they are cohesive.

Communications strategy: Lushra

Lushra’s key message is that they want to make your event fun, extravagant, and Instagram worthy.

In order to communicate this message, I would emphasize visuals on the publications in order to represent the work Lushra does. As far as type goes, using fonts that are clean but also fun is important. Lushra’s events are full of color, but they don’t make a space look cluttered. This should be the same for publications.

Their logo is a great example of this. It is clean and uses a bright pink, but the font is bold and dramatic. I believe it is representative of their brand. Lushra’s publications should always sent a positive, fun message to its publics.

From researching Lushra’s competition in the party industry, I think it would be beneficial to highlight how they will come to you. A lot of local party companies sell products in order for customers to do it themselves. With Lushra, they will bring they party to you and set it up. Recently, they even purchased a customized Lushra truck (it’s pink and beautiful) to deliver their arrangements in.

My First Time Using Adobe Suite Programs

This fall semester, I get to take a course called Public Relations Publications. In this class, we are being familiarized with programs in the Adobe Suite like Indesign and applying them to PR writing. I think that InDesign and Photoshop are some of the most powerful tools in publication.

Before starting this class, my design skills were limited. To format and design things I used Canva, which I still use and love. However, the possibilities with the Adobe Suite are endless, so I’m excited to continue learning how to use it. Our first assignment was to format a 4 page newsletter. The thing I like most about Indesign and Photoshop is how customizable they are. It’s a bit overwhelming, but it can take your designs from average to amazing.

One thing I learned is that a lot more goes in to designing a newsletter from scratch than you would think. First, there are terms like masthead, deck, and nameplate that I did not know. For the first time, I had to pay attention to the typography and make changes to things like the kerning of words. These programs are powerful, but to use them effectively, you first have to know what a good design is.

A good design is easy to read. To make text easy to read, you can use a sans serif font for headlines and serif fonts for body text. Also, contrasting colors, size and font to create drama draws in readers’ attention. A good design should not be dull, cluttered, or confusing to the eye.

Besides learning the parts of a newsletter and typography, learning how to use the programs was a challenge in itself. Photoshop and InDesign are more complex than any other design tools I have used in the past, so it took a while to get the hang of them.

Overall, I really enjoyed this assignment because I was forced to learn the basics of the programs quickly. I’m looking forward to using Indesign in the future and learning new skills to apply to my work.

If you are a PR practitioner and want to learn how to use these programs, there are a lot of great resources out there. Of course you can learn a lot though Youtube, but LinkedIn Learning is also a great learning tool. It has tutorials and help available for Photoshop, InDesign and Illustrator.

What Is the Enneagram Test?

The Enneagram test has become popular over the past year. People on Instagram are posting things about their Enneagram numbers and what they mean. There are even accounts dedicated to Enneagram types. 

Essentially, it’s a test you take about yourself and at the end it gives you your Enneagram number. There are 9 numbers and each number is a different personality type. Some examples of questions on the test are “I feel my emotions very deeply”, “I see the positive in every situation” and “I let other people make decisions”. Your answer choices are “accurate”, “neutral” and “Inaccurate”. 

I took the test and these were my results:

Screen Shot 2019-10-10 at 9.33.56 AMI was a 64% match to number 2, which is my highest match. My second was type 8 and third type 1. According to the type 2 description, I am a giver. Type 8 is the challenger and type 1 is the perfectionist. When you take the test, which is free with using this website, you have access to a lot of information on each type including what your core values are, how others can recognize each type, and even how you act and react in certain situations. 

I was surprised to find out that I agree with my results. I was skeptical of the test because how could an algorithm know how I act and think? Well, it doesn’t. It is a generalized summary of a personality type. Of course some things will be off, but this can be a helpful tool to apply to various types of relationships. 

What do you do with this information?

This information can be used to better understand others around you. It’s a tool you can use to better empathize with others as well. Whether it’s with family, partner, co-workers or random strangers, understanding each type could help you communicate with people who are different from you.

If you haven’t taken the test and want to, visit Truity.com to take the test and get your results. If you find this kind of thing interesting, follow some enneagram accounts on Instagram like @enneagramenthusiasts 

Juul Is Being Sued By Victims of vaping illnesses

Vaping has grown over the past couple years and is advertised as a way to wean yourself off of cigarettes. Unfortunately, the majority of people who vape were never addicted to cigarettes in the first place and are now addicted to the nicotine in vape pens. 

Last week, a 17 year old boy from the Bronx passed away and is the youngest person to pass away from a lung related issue due to vaping. Hearing this on the news wasn’t surprising as it’s the 24th death related with vaping in the US. It wasn’t surprising, but it was upsetting. 

This map by The New York Times shows where and how many deaths have occurred. Screen Shot 2019-10-09 at 8.31.55 PM

What harm do they cause?

E-cigarettes have only been around less then a decade so the research done on them is limited. What we do know is that “inhaling the two primary ingredients found in e-cigarettes—propylene glycol and vegetable glycerin—is likely to expose users to a high level of toxins and that the more ingredients a user is inhaling, the greater the toxicity”, according to The American Lung Institute.

These numbers are alarming, especially since you or someone you know probably vapes. Vaping is a trend among teens and companies like Juul are being accused of marketing towards that age group. 

Juul produces fruity flavored products wrapped in colorful candy-looking packaging. According to The National Law Review’s article by Katy Moncivais, “By analyzing Juul’s website, social media platforms, hashtags, andcustomer campaign emails, the researchers concluded that, “Juul’s advertising imagery in its first [six] months on the market was patently youth oriented.”

According to this New York Times article by Ed Shanahan and Azi Paybarah Some of the people affected by the products have filed suits against companies like Juul for things like targeted advertising toward youth and making the device small enough to hide from parents. 

What can we do to fix this crisis?

Spread the word and if you or someone you know vapes or is addicted, inform them on whats going on. Most likely they will already know. In that case, I would try to offer them professional help to quit. Although vapes have been advertised as harmless, it’s being proven that they are not harmless and can actually cause life threatening illnesses.

Target’s Anniversary Collection And My Favorite Fall Picks

Target is probably my favorite place to shop for just about anything. It’s affordable, trendy and has variety. Over the years Target has definitely progressed into a more sophisticated store. In the past 20 years the company has even partnered with high fashion designers to produce reasonably priced designer pieces. 

2019 marks the 20 year anniversary of the collaboration of Isaac Mizrahi and Target. This was the first of many designer collaborations target would have. To celebrate, the company re-launched a collection of affordable designer clothing and home decor with 20 of their previous designer collaborations. 

The partnerships include:

  • Michael Graves 
  • Philippe Starck 
  • Stephen Sprouse
  • Isaac Mizrahi 
  • Erin Fetherston 
  • Proenza Schouler 
  • Thakoon 
  • John Derian 
  • Anna Sui 
  • Rodarte 
  • Stephen Burrows
  • Zac Posen
  • Harajuku Mini
  • Missoni 
  • Jason Wu 
  • Phillip Lim
  • Altuzarra 
  • Lilly Pulitzer 
  • Marimekko 
  • Hunter

According to Target’s website, “The Anniversary Collection will be available, while supplies last, Sept. 14 at all Target stores and Target.com, with prices ranging from $7 to $160. Designer collections and items will vary by store and guests may purchase up to five items per size and color”.

“It sold out within days or even hours, those wares were snapped up for resale on eBay at prices inaccessible to the very shoppers Target initially hoped to lure”, says Ruth La Furla, from New York Times. This isn’t surprising considering how excited people were for the drop of the collaborations. 

Target has always been one of my favorite places, in general. I was excited for this launch because as a college student, designer clothes are not a realistic thing to spend money on. Aside from this anniversary collection, Target is an affordable place to shop for clothing, beauty products and home decor. 

A New Day is one of my favorite clothing brands Target carries along with Who What Wear and Knox Rose. Who What Wear is a brand that has a great collection of  work-wear pieces. A New Day and Knox Rose are both brands that carry cute and casual pieces I would wear on a regular school day. 

Here are my top 5 favorite fall pieces from target right now: Click the picture to shop. (All photos obtained from Target website)

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Could There Be Harmful Chemicals In Your Personal Care Products?

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Have you ever wondered why we are so trusting of products we use? Up until recently I never questioned what products I used to clean with, eat or use on my skin and hair. 

It wasn’t until I read about Kourtney Kardashian lobbying on Capitol Hill that I considered there could be harmful chemicals in the makeup I use daily. 

Yes, I am an unapologetic Kardashian/Jenner fan. I knew Kourtney was the sister that’s all about natural foods and beauty. I never thought of myself as that type of person and still don’t, but I do want to stay clear of products that could be causing more harm than good. 

Kourtney was asked to lobby by an organization called Environmental Working Group, or EWG. This is an organization that allows the public to look up a product and check the safety risks associated with it as well as find safe products to use. EWG was trying to get a bill passed that demanded the FDA increase regulations on chemicals used in personal care products, according to Anna Cook from MarketWatch.

According the the EWG website, “For more than 12 years, EWG’s Skin Deep® has provided practical solutions to protect consumers from everyday exposures to chemicals in personal care products”.

The first questions I had after hearing about this were:

  • Aren’t there regulations in place to protect us from harmful ingredients?
  • How do I know what ingredients/chemicals are bad for me?
  • What kind of products could be dangerous? Baby products? Makeup? Perfumes? 

The FDA does not have to approve cosmetic products but does have some regulations a product must pass. For more information on the FDA’s authority over cosmetics, click here.

To avoid harmful ingredients, use resources like the EWG app or just Google the product’s ingredients and do your own research before using them. The risk isn’t only in makeup and skincare. There are unsafe perfumes, sunscreens and even baby products.

For now on, I’ll be more conscious of the products I buy. I want to be educated on what is harmful and I plan on looking up the products I use daily to figure it out. 

MLM vs Pyramid Scheme; What Are They and What’s the Difference?

 

Poor No Money GIF by Quinta B

If you’re active on any social media, you might have come across the phrase multilevel marketing or MLM and Pyramid Scheme. You may have even been asked to purchase products from an MLM company or know someone involved with one. 

The difference between MLM and a Pyramid Scheme is very confusing so i’m going to try and lay it.

According to this video explaining the difference between the two, Pyramid Schemes are fraudulent and illegal and MLM’s are annoying at times but are not illegal. The problem is, Pyramid Scheme companies sometimes disguise themselves as MLM and the line is very thin. This is problematic because on paper, the company seems like a good idea and many people agree to be representatives or distributers, when actually, they’re getting themselves into a trap. 

MLM is a legal marketing practice, where you sell a product directly, recruit other people to sell the product under you (usually people you know personally) and get a portion of their sales as well. This line of recruiters can go on and on. The start up costs for MLM companies are small and the products being sold are comparable in price to others on the market. 

Contrary to MLM, but very similar are pyramid schemes. These are illegal and financially dangerous to get stuck in. People involved in these companies are pressured or convinced to pay and excessive amount of money to start up their business. The pyramid is set up to where you will just keep loosing money. Not only bad for the seller, but buyers are being scammed as well. The products are priced far above other similar products in their market. 

Here is a list of the “15 Most Hated Multilevel Marketing Companies Right Now

  • Lularoe
  • Rodan+Fields
  • Herbalife
  • Advocare 
  • Nerium
  • Monat 
  • Jeunesse
  • It Works!
  • DoTerra 
  • Amway 
  • Primerica
  • Younique 
  • Le-Vel
  • Nu Skin 
  • Arbonne

If you see brands you are familiar with or even use, you might be confused as to why they’re hated. Note- just because a brand is on this list does not mean it’s illegal or a pyramid scheme. Of the companies on the list, Herbalife, Rodan+Fields and Arbonne are some of the most talked about companies in my location. I know A LOT of people who sell these products. 

Pyramid companies will make promises and won’t deliver on them. Before you join a team or join a company, research and talk to people with experience. 

If you have to pay the company to work for it, it’s probably not a good idea. The line between MLM and a pyramid schemes is too thin for comfort. Do research and don’t take someone else’s word for a brand’s legitimacy.

 

 

 

 

 

What Is an “Influencer”? And Some of My Favorites

small business dog GIF by WordPress.com

There are so many bloggers and influencers out there. Some have millions of followers and some have much, much less. No matter, each one has a message they’re  sending to their following. That message is so important because of how influential social media is. People don’t like the term “influencer” but that is exactly what they are. 

Of course everyone has an influence on people, but influencers are on a much larger scale. 

“What is an influencer?”,you may ask. 

An influencer is a person who gains authenticity and trust through social media to promote brands, in turn, making a commission from sales. Brands will send their products to the influencer to try out and possibly promote to their following. 

This trade-off has occasional issues. Influencers are often accused of promoting bad products for the profit or even hiding the fact they’re promoting a brand. Influencers have gotten better about acknowledging Ads. 

If you don’t think you follow an influencer, you’re probably wrong. Influencers aren’t solely in the fashion business. There are influencers in every aspect of life. (Health and Fitness, fashion, makeup, sports, music, interior design, organizing, and probably anything else you can think of) 

Since there are so many, you have the ability to decide who to see scroll across your screen. Here’s a list of 5 influencers I admire and why. 

SIVAN AYLA RICHARDS- she promotes the BEST products and companies 

I like her style (clothes accessories home)

Baby Capri is the cutest!

She’s honest 

Big on skincare 

She’s opinionated 

Insta- @Sivanayla 

Blog- https://www.sivanayla.com

KELSEY PATTERSON- she’s local

Shares cute clothes 

Works really hard on her instagram 

Cute momma-to-be 

Also works in real estate 

Insta- @kelseynpatterson

LAURA GODFREY- she’s so positive

Shares sales on clothes shoes and accessories 

She’s witty and entertaining 

I don’t skip through her insta story 

Insta- @laurangodfrey

DESI PERKINS- she’s a makeup goddess 

She’s Latina!!

She’s genuine and funny 

Shares her life (not only the glamorous side) 

Big on skincare 

Insta- @Desiperkins

YouTube- https://www.youtube.com/user/DesireePerkinsMakeup

KENNEDY FRAZER- full time college student and also running a successful instagram account 

Shares workouts, makeup, clothes, accessories, and more 

She’s newer and fresh

Insta- @Kennedyfrazer

   

 

 

Common Fears About Going to College

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The newness of it all: I’ve always heard that freshman year of college can be the hardest, which scared me because I thought it would be the work. I quickly figured out it’s not because the work is extremely hard, but because everything is so new and you will -most likely- be out of your comfort zone. I don’t know from experience because I didn’t move away, but if your moving away from your hometown, it will probably be more difficult (but also exciting and fun).

Making new friends/ meeting new people: When I started school I imagined meeting those lifelong college friends immediately and a happily-ever-after. It wasn’t like that. Actually, the first semester of college I felt kind of lonely and secluded. Probably because I was just trying to figure out my new surroundings and do well academically. This semester is so different though! I’ve met so many people and built new friendships. So if you’re worried you won’t meet any new people, don’t, because you will in perfect timing.  

Being away from home: This is actually something I can’t relate to because I don’t live in the dorms. The main complaints I hear about the dorms are 1- people not getting along with their roommates 2- the space being too small 3- Not wanting to go back home for breaks. The new freedom you get in college usually trumps all of those issues.

Workload: The work freshman year will be your basics (unless you finished or got credit for most of them in high school). These classes will most likely be pretty easy. There is definitely more outside of class study/ work time, even for your easiest class. It’s nothing you can’t handle. Find fun places to study, study with friends and communicate with your professors. 

Major won’t work out: Do not panic! People change their major all the time and odds are you will change it anyways. You don’t have to know what you’re going to do in school, much less in life. So many people go into college “undecided” so if you have an idea of what you want to do, you’re ahead of the game. If you are undecided, you have plenty of time. 

College is so fun and it’s what you make it. Check out my other articles about college!