Madison Claire Photography Live Event Plan, Speech, and Slides

IGTV Photography Tutorial Plan, script and slides

Olivia Stone

Tutorial Topic: How to take great photos and edit them on an iPhone.

Promoting the event:

● We would upload a post letting followers know that there is an IGTV tutorial coming soon. This post would include a photo taken and edited on Madison’s phone and also an unedited photo so that followers can see how much better the photo got. This post would also include what the IGTV will be about and when it will be uploaded.

● Post an Instagram story with polls such as: Which device do you own- Apple or Android? As well as an Instagram live explaining why she is making an IGTV tutorial. She would say something like “I know this is a difficult time, and I miss my clients, but I have some cool tricks I want to share with you!”

● Go live a day before the event reminding people to tune in or watch the IGTV once it’s uploaded.


Madison would film this IGTV in her own bedroom to make it more personal, which is especially important during this quarantine. Since the majority of people don’t own fancy expensive cameras and lenses, Madison would show her followers how to take quality photos using an iPhone and also the apps and filters she uses to edit them. Madison lives with two roommates so she could photograph them in real-time as models. She would use those pictures to edit. After showing a slide and explaining what she is going to do, she could have her roommate model for some photos and record it. Once she has some photos to work with, it would be beneficial to her audience to screen record her phone to show how she edits them. She would just narrate and talk to her followers through the steps she takes.

Call to action:

After the tutorial, she should ask her followers if they would like to see more content like this one. Also, she could offer a giveaway as 1: something for people to look forward to and 2: As a way to possibly gain followers in a stagnant season. She would then offer comforting words to her followers since many of them might be feeling some stress.


Intro: “Hi everyone! I am so excited to do this tutorial for you all! I miss being behind the camera and seeing everyone’s pretty faces so much!

I’ve been watching a lot of Netflix and baking a bunch of cookies to keep myself busy. What have you all been doing to contain your cabin fever? Let me know in the comments because I would love to try something new!

I was editing photos from my last shoot and thought of something I could do for you all that could be helpful and fun. A lot of people think that to take quality photos, you need a fancy camera, but that just not true.

Today I am going to show you all my tips and trick to take bomb photos on your iPhone and how to edit them using free apps in the app store! Let’s get to it.”

Conclusion: “I hope that helped everyone and I hope I taught you something new! If you try these tips out, post your photo and tag me! I would love to see your quarantine photos.

I know many people are struggling during this time. It may be financially, physically, or mentally. We have all been affected by this virus and I want to give you all something to look forward to.

That’s right- Madison Claire Photography is doing another giveaway. The giveaway will include a 45min long session after things go back to normal. This giveaway is valued at $250. I will post the details on how to enter shortly! I had so much fun today and I want you all to know I’m thinking about you!

The more cautious we are now, the quicker this will all be over! If you are a graduating senior, I’m so sorry for the toll this has taken on this special time. Congratulations on this huge accomplishment. Keep on keeping on everyone! I will be in touch soon. Bye!”



The speech is an opportunity for the client to engage with its publics on a more personal basis while emphasizing key messages. The goal is to “script” a short talk that goes with a live event planned for a social media platform.

I chose Instagram for the Madison Claire Photography live event since that is her main landing page. I chose an IGTV so that people could easily watch it and rewatch at any time. I did plan this event to take place during the COVID-19 pandemic. Throughout the event, I focused on being positive since that is what everyone needs right now.

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